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The rare advertising systems that do not offer sales tracking can still be checked by using your affiliate software. If you do not track your marketing efforts you will have no idea how many visitors are being sent to our page, and how many of them actually making a purchase. Affiliate software is available to track your pay per click campaigns on google and your yahoo marketing campaigns. If you have been exchanging links with other websites, you can track them with affiliate software. Paid advertisements can also be tracked.