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Not tracking your campaign is going to leave you in the dark because you will not know how it is doing and how many people are being sent to your sales page by your marketing efforts. Google adwords and yahoo marketing efforts can be tracked by using affiliate software. If you have been exchanging links with other websites, you can track them with affiliate software. Paid advertisements can also be tracked. Most affiliate software will allow you to create a special affiliate link for every campaign you want to track.