Big brainstorm about birthday card
I'll bet many people wish they had that type of timing. So now it's 2008 and what is a business model like Blue Mountain Cards still doing around? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. I often wonder if management teams like that are really lucky or create luck due to their experience. The greeting card business is huge. Flawed business model or not, Blue Mountain Cards made a big dent in a market worth billions.